Conferences and events are usually places where like minded people come together to discuss topics of interest, network, create new opportunities, and potentially build relationships that can lead to shared prosperity and many more opportunities. Event networking apps are here to stay, so the next time you are planning a major conference, you should consider getting an event app.
Let me give you a few reasons why you need one. First, I will share our experience at Wow Logbook.
We had a loyal client we had been providing digital registration services for, but they faced a challenge that many conference organizers experience. It was a multi day conference, and while they usually had a great turnout on day one, attendance dropped significantly from day two.
When we researched the issue, we realized that the conference had a very extensive agenda with many sessions, making it difficult for participants to follow. The event also had different types of stakeholders, each looking for different outcomes.
We decided that instead of having a one size fits all agenda, we could create an agenda customized to the interests of each stakeholder. For instance, if you are a businessperson, we could customize the agenda so you know that certain sessions on day one are relevant to you, while other sessions later on day two may also be important. This allows attendees to plan their participation properly and focus on the sessions that matter most to them.
This worked perfectly when we launched the app at the conference the following year. One of the most interesting things we discovered was that the feature participants interacted with the most was the agenda. People were constantly viewing the agenda and planning their participation around it.
Another reason you need an event application is to build anticipation and give you the ability to update the agenda as things change. You want to create excitement among your attendees, and the app can serve as a medium for unveiling speakers, sessions, announcements, and other important information.
Once attendees have downloaded the app for the event, they can explore the agenda, view speaker profiles, and stay up to date with what is new or what has changed in real time. If you print expensive brochures and a speaker later pulls out of the event, there is very little you can do about it. With an event app, however, you have the flexibility to modify the programme and instantly update attendees with the latest information.
Another reason you need an app for your conference is smart networking. Traditional business cards are becoming outdated, and an event app can help attendees quickly browse profiles, discover people who are relevant to their interests, and potentially connect with them.
This communication can happen directly within the app without requiring attendees to move to WhatsApp or other external platforms. This keeps engagement high throughout the conference and creates an experience that attendees are more likely to talk about and recommend to others.
Thirdly, you need an event app to strengthen your marketing efforts for the following year. You already have a database of people who have attended your event and are likely to attend again. With the app, you can keep them updated periodically and engage them ahead of the next event. This can help reduce your marketing budget because you already have an audience that has shown interest in your event.
The app can also create additional opportunities for event sponsors to advertise their products and services. Sponsors can promote special offers, products, services, and exclusive promo codes directly through the app, creating additional value for both sponsors and attendees.
Finally, you need an event application to collect feedback on sessions and other important aspects of your event. Each session can be rated, and attendees can provide feedback and suggestions.
Questions can also be submitted through the app during question and answer sessions, eliminating the need to pass a microphone around the room. You can also conduct quick polls and surveys through the application and receive real time feedback from your audience.
Event apps are here to stay, and at Wow Logbook, we have had many satisfied clients who have experienced the value they bring to conferences and events.
Speak to Wow Logbook today contact@wowlogbook.com , and we will help you create an event app that serves a real purpose, keeps your attendees engaged, and adds value to the entire event experience.
See a few examples from our event app gallery.
