Wow Logbook began with an ambitious mission to turn every paper based logbook into a digital one in every office in Ghana and beyond.
One of the oldest things you will find in most offices, often outlasting the employees who work there, is the visitor logbook. Many companies require visitors to sign a guest logbook, and that is where the process ends. Nothing happens to the information until there is a need to retrieve a particular phone number or address a security concern.
We decided to change that. Using tablet based technology, our goal is to replace the traditional visitor logbook with a digital one that allows organizations to do much more with their visitor data.
Here are four reasons why your organization needs a digital logbook.
1. Get meaningful insights from your visitor data
A digital logbook gives you the ability to instantly generate reports showing how many people visited your organization, the dates and periods they visited, and how many of them are recurring visitors.
It is also important to understand why people are visiting your organization. In many traditional guest books in Ghana, visitors simply write that they are there for an “official visit.” But what does that really mean? Did they come to bring business, make an enquiry, meet an employee, or access a service?
A digital logbook can help you capture more meaningful information and give you a clearer understanding of who is visiting your organization and why.
2. Improve employee productivity
If most visits are to see employees, a digital logbook can provide useful insights because visitors can be checked in and out, and each visit can be linked to the employee they came to see.
This allows you to understand how much time employees are spending with visitors and whether these visits are affecting their productivity. This information can be useful to your HR team when evaluating workplace productivity and visitor policies.
Once a digital logbook is in place, employees may also become more conscious about accepting unnecessary visits from friends and family during working hours.
3. Build a valuable customer database
If you operate a business centre or an organization where people regularly visit to access your services, a digital logbook can help you build a valuable database that can be used for marketing, with the appropriate consent.
Many people would be surprised to discover that the old notebooks sitting at their security desks could contain the names and contact information of thousands of people who have visited their organization over the years.
Consider an insurance company where customers regularly visit to renew premiums, make enquiries, or access other services. Many of these offices are located in affluent areas such as East Legon, Ridge, and Airport Residential Area, where visitors are often required to sign in before accessing the premises.
That visitor data can become a valuable database of people who are already familiar with the organization and its services. With their permission, the company can use this database to communicate relevant promotions, services, and offers, and even reward loyal customers.
4. Strengthen your security
A digital logbook can also play an important role in security. With the visitor’s consent, organizations can capture a photograph when the visitor signs in.
This provides an additional layer of identification and can help organizations keep better records of who enters their premises. In the event of a security incident, the information can also assist with investigations and identifying individuals who may have visited the premises.
Wow Logbook is here, and we have worked with many institutions to digitize their visitor and guest attendance systems. Your data is securely managed, and we also provide the option for organizations to host the system on their own internal servers, giving them greater control over their visitor and guest data.
I believe we will not relent until we have helped digitize every attendance book in Ghana and beyond through our Wow Logbook Visitor Attendance System.
It is time to move beyond the paper logbook. Let Wow Logbook make your visitor management smarter, more secure, and more useful.
